Who This Course is For

(Hint: if you're reading this...it's for YOU)

Yes, really: if you're reading these very words, then this course is for you. If you're interested in:

- being a better writer;
- managing an effective, profitable and stable freelance writing business;
- becoming a freelance writer from scratch;
- scaling your existing one-man show;
- learning all of my industry-insider secrets;
- becoming profitable quickly and easily
...then this course is for you.

In fact, I'm so confident of that fact, that I've given you two whole lessons for FREE.

Get started - at no charge!

What You'll Get From This Course

Buckle up, your life is about to change...for the better.

Maybe you need to find a new job, or make money quickly, so you've decided to become a freelance writer.

Well, the truth is, if you don't know how to write, or if you do, then you have no idea how to run a business, then I have some unfortunate news for you:

That's not going to work very well.

How do I know this?

Because I didn't have either of those things.

Now, picture yourself in just 12 lessons time - you're writing, contedtedly; your clients (yes, you have clients, who love and appreciate you) are happily emailing and paying you good money to send them your carefully-crafted content and copy. You have money in the bank, no shortage of work, and you feel awesome - because you ARE awesome.

Now, I'm not here to inflate your ego with mindless speculations - quite the opposite. I'm here to give you the straightforward, step-by-step guide to being the best writer the world has ever seen, and running the most efficient (British-style) freelance writing business to boot.

I'm giving you the once in a lifetime opportunity to make it to the Big Time, without any of the years of blood, sweat, tears and lack of financial success.

And all for one incredibly low price.

If you want to run a profitable, awesome freelance writing business, quickly, hassle-free and with the minimum amount of hard work, click the button below.
Watch Intro Video

Course Curriculum Overview

Here's everything you'll be learning in this course - what to expect on the free preview and paid courses

Course Curriculum

  • 2

    Lesson 2: Content Writing Best Practices: Website Copy

    • Module 1: Introduction to Website Copy - My Top Secret Process!

    • Module 2: Client Questions and Competitor Research

    • Module 3: Home Page and Landing Page Copy: Best Practices

    • Module 4: Home Pages Case Studies

    • Module 5: About Pages Copy Best Practices and Case Studies

    • Module 6: Product Descriptions Best Practices and Case Studies

    • Module 7: Practical Website Copy Tips (For All Pages)

    • Module 8: The Feedback and Editing Process

  • 3

    Lesson 3: Content Writing Best Practices: Social Media Copywriting

  • 4

    Lesson 4: Content Writing Best Practices: Blog Writing

    • Module 1: Intro to Blogging

    • Module 2: The Blogging Funnel/Marketing Funnel

    • Module 3: Insider Secrets for Better Blogging Research

    • Module 4: All About Amazing Headlines

    • Module 5: All About Brilliant Body Content

    • Module 6: All About Actionable CTAs

    • Module 7: Felicity's Insider Blogging Tips and Tricks

  • 5

    Lesson 5: All About Writing for SEO & PPC

    • Module 1: Intro to SEO & PPC

    • Module 2: Writing for SEO 101

    • Module 3: All about SEO Keywords

    • Module 4: All about SEO linking

    • Module 5: What is Content Optimization?

    • Module 6: Writing for PPC 101

    • Module 7: All About Google Ads (PPC)

  • 6

    Lesson 6: Content Writing Best Practices: Email Marketing

  • 7

    Lesson 7: Freelance Business Management: Intro and Overview

    • Module 1: Intro to Freelance Business Management

    • Module 2: Getting Started with a Freelance Business: the Stages

    • Module 3: Essential People in your Freelance Business

    • Module 4: Defining/Upscaling Your Service List

    • Module 5: The Sales Cycle 101

    • Module 6: Setting Your Pricing

    • Module 7: Knowing When to Go Full-Time Freelance

  • 8

    Lesson 8: Freelance Financial Management

    • Module 1: Intro to Financial Freelance Management

    • Module 2: Managing Your Expenses

    • Module 3: Financial Terms and Processes 101

    • Module 4: All About How to Set Your Rates

    • Module 5: How to Set Retainer Rates

    • Module 6: How to Be Paid On Time, Every Time

  • 9

    Lesson 9: Freelance Time Management

    • Module 1: Intro to Time Management

    • Module 2: Setting Your Own Schedule

    • Module 3: The Work-Life Balance

    • Module 4: Getting the Best Out of Yourself

    • Module 5: Keeping Track of Productivity

  • 10

    Lesson 10: How to Find Clients

    • Module 1: Intro to the Art of Client Finding

    • Module 2: Setting Your Ideal Client/s

    • Module 3: Ideal Client Sourcing 101: Your Network

    • Module 4: Ideal Client Sourcing 102: Social Media

    • Module 5: Ideal Client Sourcing 103: Freebies

    • Module 6: Ideal Client Sourcing 104: Reputation

    • Module 7: Ideal Client Sourcing 105: Marketing

  • 11

    Lesson 11: Working with Clients

    • Module 1: Intro to Working with Clients

    • Module 2: Managing the Relationship: The Beginning

    • Module 3: Basic Client Communication Techniques

    • Module 4: Safeguarding Yourself: Financial and Personal

    • Module 5: Managing the Relationship: The Middle

    • Module 6: Managing the Relationship: The End

  • 12

    Lesson 12: How to Scale Your Freelance Business

    • Module 1: Why Scale your Freelance Business?

    • Module 2: Knowing When to Scale Your Business

    • Module 3: Employees vs Freelancers/Suppliers - Everything You Need to Know About Building Your Team

    • Module 4: Hiring and Firing, 101 - How to Get the Best Talent - and Knowing When to Show Them the Door

    • Module 5:

Bonus Course Material

Get all of these extra goodies, included in the course price

  • Resource sheets & further reading

    Want to read more about something mentioned? I've got you covered! Enjoy bonus resource sheets with extra reading, tips and more with each module!

  • VIP Access

    Get VIP access to the course's Facebook group, where you can mingle with other course participants, directly ask me questions, and even apply for writing jobs!

  • Automatic Course Updates

    Enjoy new course content as and when it's released, free of charge! From new modules to bonus material, it'll all be ready and waiting for you in your Student Dashboard!

Student Testimonials

See what past students have to say

The A-Z of starting a freelance writing business

Daniel C.

I'd heard about Felicity and ATC from one of their clients, so I decided to take her course. After one session, I was hooked. Now I'm running my own freelance content business. Thanks Felicity!

Freelance admin was ruining my life

Ida N.

I took the 'Freelance admin' track, and it really helped me to know how to handle it. Before the course, admin was an absolute nightmare, I had fines for late-payments and I couldn't keep on top of it. Now, I'm so organized that I even had time to tale the 'Writing' track too!

I found better paying, more appreciative clients

Danielle K.

I learned a lot from the course, but the best takeaway has to be the lesson about pricing and finding better clients. After the lesson, I spent half an hour using Felicity's methods...and found a whole new set of high-paying clients, with very little effort, because Felicity told me exactly what to do.

Meet Felicity

CEO, All This Content

Felicity Kay

London-born and raised Felicity left an illustrious career in hi-tech to 'do the same thing, just better' - founding All This Content in 2016.

She is a trained high school English teacher (BA, MA, QTS, PGCE), having graduated from the prestigious Teach First program, during which she taught English at an inner-London school for 2 years.

Felicity has a long career delivering in-house workshops, courses and lecturing: in February 2020, she addressed over 300 attendees at Content Israel.

All This Content works directly with some of Israel and the UK's biggest tech companies, writing for, training and mentoring their in-house staff.

FAQ: The Ultimate Freelance Writer Course

Everything you need to know

  • I already have a business/have clients/know how to write - what's in this for me?

    Aha! I thought you might ask. While I personally believe that it's always good to share knowledge - no matter how expert we consider ourselves - for this reason, I've added two separate tracks - the Writing track and the Business Management track. Each track focuses on either writing or business management. That way, you can easily focus on one business aspect, so you can get back to your day job!

  • I'm looking to switch careers - is this course right for me?

    Congrats! This is the perfect course for you - in fact, it's the course I wished I'd had when I was starting out! You get to enjoy all of the benefits of my mistakes - financial, personal and otherwise - with none of the gut-wrenching consequences! You get all of the shortcuts I wished I could have had, with none of the hassle! And - it's only 12 lessons long! What's not to love?

  • I'm looking to scale my business, not to become a better writer

    That's amazing, and I have a whole lesson dedicated just to scaling your business. However, I do advise going through the rest of the course too, as I guarantee you will discover things you never thought about previously, and maybe I can even teach you a thing or two!

    If, for example, you're wondering how to get paid on time, every time - I have a formula for that. Or how to hire efficiently and correctly, each and every time - I have it down to a T. or even how to set your rates? Yep - I can tell you that too.

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