The Writing Track
Want to focus just on perfecting your writing? No problemo. Dive in to Felicity's client-winning methods with these 5 in-depth (and format-specific) lessons.
Course Curriculum
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1
Lesson 1: An Introduction to Content Writing and Copywriting
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2
Lesson 2: Content Writing Best Practices: Website Copy
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Module 1: Introduction to Website Copy - My Top Secret Process!
FREE PREVIEW -
Module 2: Client Questions and Competitor Research
FREE PREVIEW -
Module 3: Home Page and Landing Page Copy: Best Practices
FREE PREVIEW -
Module 4: Home Pages Case Studies
FREE PREVIEW -
Module 5: About Pages Copy Best Practices and Case Studies
FREE PREVIEW -
Module 6: Product Descriptions Best Practices and Case Studies
FREE PREVIEW -
Module 7: Practical Website Copy Tips (All Pages)
FREE PREVIEW -
Module 8: The Feedback and Editing Process
FREE PREVIEW
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3
Lesson 3: Content Writing Best Practices: Social Media Copywriting
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Module 1: Introduction to Social Media Copy
FREE PREVIEW -
Module 2: Writing Facebook Copy 101
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Module 3: Facebook Copy Case Studies
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Module 4: Writing Instagram Copy 101
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Module 5: Instagram Copy Case Studies
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Module 6: Writing LinkedIn Copy 101
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Module 7: LinkedIn Copy Case Studies
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4
Lesson 4: Content Writing Best Practices: Blog Writing
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Module 1: Intro to Blogging
FREE PREVIEW -
Module 2: The Blogging Funnel/Marketing Funnel
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Module 3: Insider Secrets for Better Blogging Research
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Module 4: All About Amazing Headlines
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Module 5: All About Brilliant Body Content
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Module 6: All About Actionable CTAs
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Module 7: Felicity's Insider Blogging Tips and Tricks
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5
Lesson 5: All About Writing for SEO & PPC
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Module 1: Intro to SEO & PPC
FREE PREVIEW -
Module 2: Writing for SEO 101
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Module 3: All about SEO Keywords
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Module 4: All about SEO linking
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Module 5: What is Content Optimization?
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Module 6: Writing for PPC 101
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Module 7: All About Google Ads (PPC)
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6
Lesson 6: Content Writing Best Practices: Email Marketing
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Module 1: Intro to Email Marketing, and the Core Parts of Emails
FREE PREVIEW -
Module 2: All About Creating Irresistible Email Subject Lines
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Module 3: All About Creating Awesome, Actionable Body Content
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Module 4: All About Email Marketing Funnels - the Whats, Hows and Whys - and Hows Again
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Module 5: Email Marketing No-Nos: Words to Avoid/Words to Use in the Inbox Battle
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Student Testimonials
See what past students have to say
The A-Z of starting a freelance writing business
I'd heard about Felicity and ATC from one of their clients, so I decided to take her course. After one session, I was hooked. Now I'm running my own freelance content business. Thanks Felicity!
Freelance admin was ruining my life
I took the 'Freelance admin' track, and it really helped me to know how to handle it. Before the course, admin was an absolute nightmare, I had fines for late-payments and I couldn't keep on top of it. Now, I'm so organized that I even had time to tale the 'Writing' track too!
I found better paying, more appreciative clients
I learned a lot from the course, but the best takeaway has to be the lesson about pricing and finding better clients. After the lesson, I spent half an hour using Felicity's methods...and found a whole new set of high-paying clients, with very little effort, because Felicity told me exactly what to do.